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Lessons you can learn from top companies in the world
Humans mirror other humans and similar to that companies imbibe qualities of other companies, just by observation. This mentality of learning from others is what has propagated our species and many companies.
So what lessons can we learn from the largest corporations in the world?
Apple
Apple has seen the highest of high’s and the lowest of lows. In 1997, they were 3 months away from bankruptcy and in 2011 they became the most valuable company in the world.
Apple is one of the most quoted companies and Apple’s philosophy is simple.
In the 70’s Jobs’ created Apple’s Marketing Philosophy document that reflects their thought process clearly.
Apple also has the philosophy or truly original thinking, with Jobs saying “People don’t really know what they want until you have shown it to them”. This is why they don’t believe in market surveys. Sometimes you need to trust yourself to create the best products for the world.
Amazon
Amazon has truly eaten the world. They have single-handedly defeated the largest behemoths in the world and have created an online revolution that nobody deemed possible.
But Amazon’s core philosophy is “Slow and steady progress can erode any challenge over time”.
Amazon’s philosophy comes from Jeff Bezos’ philosophy which is long-term thinking and what can be done over-time.
When Amazon thinks of its companies, they don’t think of it as what will happen tomorrow, but from a perspective of what will happen in 15 years.
When a Wall Street analyst congratulated a senior member of the Amazon team on their amazing performance that quarter, the lack of enthusiasm from the executive surprised the analyst and he asked, “ aren’t you excited that you performed well this quarter?”
The executive replied “The results of that quarter were from efforts three to four years back”
The lesson one can learn from Amazon is long-term thinking and working for the future.
SpaceX
The growth of SpaceX is part of folklore. Elon Musk’ driving ambition made him reach out to the Russians to build a spacecraft when he was rejected, he put his head down and got to work.
A man who had no idea about rocket science, with a basic understanding of physics, managed to pull one of the biggest challenges. That is building a rocket company from scratch.
After 3 failed launches, he managed to scrape enough money for a fourth launch, this was during the global meltdown, when his company was bleeding cash, when he was going through a divorce and the future of his other company, Tesla, unknown.
They finally succeeded. The lessons one needs to learn from Tesla is not about science or brains or anything of that sort. It’s about the power of the human spirit.
It’s about perseverance. The indefatigable Elon Musk marshalled his troops with pure inspiration and made them a space company that NASA tied up with.
Business is hard. But what makes the good from the great is perseverance.
Facebook’s growth has been unprecedented. They are the largest social network on earth and have managed to get over 2 Billion people on their platform.
Facebook’s growth has been organic for the better part. They initially went from college to college convincing people. But how they managed to get over a billion users is a different story.
They used their existing users to help them translate a language and in a matter of days, Facebook was completely translated by the users themselves without spending a single dime on translators.
A billion dollar company thinking of simple hacks to achieve big things is what makes Facebook an awesome company and this is an important lesson for other companies.
The second lesson from Facebook is the way they treated their users. Their users became the product and they were selling their information indiscriminately to third parties. If you treat your customers like products, it is going to come back and bite you in the ass.
Xerox
Xerox is known for its photocopying machines and for being one of the most iconic brands in the world. They faced some crunch time before Ursula Burns came in and turned the company around.
But this story is not about that turnaround, it’s about what they did in the ’70s.
Xerox in the ’70s was a very innovative company, they had the Palo Alto Research Center which was the hub of innovation that the world had never seen before.
The research team at Xerox invented the Graphical User Interface, the mouse and desktop computing. But what they didn’t have was the vision to see what these innovations were capable of. And that lack of vision led to the arrival of Macintosh and Steve Jobs.
Large companies can be bureaucratic, but the bureaucracy should not stifle growth.
Look inward and don’t miss opportunities is the lesson to learn from Xerox.
Panasonic
A lot of people have heard about Panasonic, but don’t have a clue about its founder. Konosuke Matsushita was the man behind Panasonic. But his journey towards creating one of the most iconic companies in the world was fraught with hardship.
Matsushita was from a small town and worked 16 hours a day from age ten. He had to pawn his wife’s kimono to fund his company, he had to endure the death of his son. And he had to build his company despite all this.
The lesson from Panasonic and Matsushita is, a small town person with ambition and dreams can make it big, as long as they believe in themselves and trust their journey.
Based on my observations as an entrepreneur, what I’ve seen is, building a great business is less about college degrees and pure intelligence or mathematical abilities. It’s about character, passion, perseverance, self-belief, a never-dying thirst for learning and knowledge.
If you dream it, you can do it.
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