HYGH Attends Advertising Week London

The conference’s placing on the calendar is more than a little timely — last year’s conference came just days after the announcement of the Cambridge Analytica Facebook scandal, and this year, Brexit was a feature of a number of sessions and confernece discussions. London mayor Sadiq Khan weighed in on whether advertising could have had an impact on the original Brexit vote. He used the term ‘project fear’ and suggested that in the event of a second referendum:

“You can create and polish a story, but it’s got to be us — the architects of the campaign — who tell it. If there is another referendum, then those of us with wiser heads in the campaign will be looking to use all the abilities of the advertising and creative industries to make sure we get the message across.”

Of particular interest was the TechX Live Stage, which focused on interactive installations, and innovations in tech that are impacting advertising including haptics, holograms, AI, VR, and AR. Out of Home (OOH) advertising received plenty of attention, particularly in regard to the growth of it’s digital forms — from bus shelters to airports and everything in between — and it was clear that DOOH advertising is a space where successes is already here, evidenced through creative campaigns, mutliplatform interactivity and high impact opportunities, rather than yep another future prediciton. It’s here, its growing and all signs point to exponential expansion.

Overall, the conference was a fantastic opportunity to meet key players and industry professionals and raise the profile of HYGH just a little more. We can’t wait until next year!

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